Why is it Important to Update Your Web Site?

I know many web site owners work to “finish” their web site, so it can be done and they can think about other things. I’m sorry to say, a business web site is never truly “finished”.

Yes, you can include all your information, photos and keywords and feel like you have said what you need to say, but Google hates to deliver old, stale sites in it’s search results. Also, web site visitors don’t have any reason to return to your site, once they’ve seen what you currently have to offer.

So what are you supposed to do?

– Adding new products or services is generally the easiest way to add new content to your business web site. Not only will you have more to offer your customers, but you’ll be adding new keywords with the product names and descriptions.

– Editing keywords and meta-tags. These kinds of changes are not generally very noticeable for web site visitors, but they make a big difference to Google. Editing one page per month will get Google’s positive attention, and start raising your ranking, provided you include all keywords in your content without overdoing it.

– Blogging is probably the most popular way to add fresh content to your site, but it won’t do you any good if you don’t use it. If you don’t have time to post at least semi-regularly, try one of the other methods.

Whatever you do, don’t let it get stale. People are not likely to spend money on a site that seems dated.

Happy Selling!

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Online Business Tips, Posts, SEO Tips | Tagged , , | Leave a comment

How Does Your Site Look on Smart Phones?

When asked this question, many people respond, “Gee, I don’t know!”

Is it important? Yes.

Today there are people who’s only online access is their phone, and that trend is growing. If you’re selling anything online, you definitely need to make sure these people can see your site properly and, most importantly, BUY directly from their phone.

How can you find out?

The Keynote MITE is a  very handy tool that lets you check your site on a wide variety of mobile devices.  If it looks good and functions properly, great! If not, you may need to create a smaller version of your site to provide access to mobile customers.

Happy Selling!

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Online Business Tips, Posts | Tagged , , , , , | Leave a comment

Email Marketing Recommendation

Email marketing is one of the most vital marketing methods for online business. Everyone has (or should have!) mailing lists of clients and prospects, with whom we communicate from time to time; whether we send them newsletters, product specials, information or announcements. We all need to use the best and most effective tools.

You’ve probably heard of MailChimp by now, but I just want to say this is the best email marketing service I have ever seen. The entire experience is completely customizable from subscription forms to confirmation emails, so your visitors don’t ever feel like they’re being redirected to another site. They provide complete reporting for all your campaigns. And it’s free up to 2,000 subscribers!

If you are looking for the perfect solution for all your email marketing needs, I strongly recommend MailChimp.com

Happy Selling!

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Online Business Tips, Posts | Tagged , , , , , , , | Leave a comment

E-Pub / Kindle / Nook Publishing

Forget about .exe files. Forget about .pdf’s. Today’s e-book needs to be compatible with Kindle and Nook.

Personally, I think this is a good thing. It makes self-publishing and selling one’s book even more accessible for the growing number of authors, because you don’t need to buy any kind of expensive software to do it.

You do, on the other hand, need some expertise. It’s best to start with your book in Word and save it as an HTML file. Then format it using the same editor you use for your web site. Once it’s formatted, use Calibre, which is free, to check the output and create the downloadable files for readers.

It sounds simple, but it is a process and takes some time. If you have more time than cash, you can do it for yourself. And of course, if you need help, don’t hesitate to contact me.  🙂

Happy Publishing!

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Online Business Tips, Posts | Tagged , , , , , , | Leave a comment

Increase Your Sales Conversion

It’s the eternal question, “How can I increase sales from my web site?” My response is always the same, “Are you getting traffic?” It’s kind of like a flow chart. If they say no, then it’s a matter of promoting the site to bring people in. If they say yes, then it’s a matter of sales conversion.

Sales conversion refers to the number of sales you make relative to the number of people who visit your site. If 100 people visit and 10 buy, you have a 10% sales conversion rate, which is pretty good for the internet. It’s much more common for people to make one sale or less for every hundred visitors. Why?

My theory, and I’ve been saying it for years, is that most of today’s online business people have never thought about marketing or selling before they decided to have a web site. Most people are really good at what they do, whatever it is, but it’s generally not marketing. So, when they decide to start selling their product or service, their expertise does not help them to present their offer in the best possible way. It makes perfect sense, when you think about it, and my experience only reinforces this belief. I think this is why you hear about so  many .com failures, most business owners and services providers don’t have any background in marketing!

What can you do about it? The first thing to do is to check your web site statistics. This should give you a comprehensive view of what people are doing on your site. Are they clicking away from the landing page, or are they looking at other pages? Are people making it to the Buy page? What pages are the most popular? All of this information is valuable:

  • If people are clicking away from the main page, then that copy needs work. You’ve either got to compel their interest more , explain the benefits better or give more clear instructions about what you want people to do from there.
  • If people are making it to the Buy page, but not buying, you need to look at the copy on that page to be sure it is clear and compelling. It would also be a good idea to check that the Buy button is working properly.
  • If the most popular pages do not tie into your sales process, then that needs to be changed. For example, if your most popular page is an information piece, be sure to include links to related products, or at the very least, an email capture element so visitors can subscribe for more of the same. This way you can stay in touch with them and periodically remind them of your offer.

No matter how much traffic you get, if your site doesn’t sell, you will never make money with it. If you’re not having any luck and don’t know what to do to fix it, get some help. This stuff is like a jigsaw puzzle to me, I know what pieces are necessary and I can help you fit them together so they work.  This is one of our best and most rewarding services because it almost always pays for itself in a very short time.

About the Author – Cathy Wagner, owner of ONE STOP Internet Business Services, is a writer/author, webmaster, and online business consultant. Her articles and business advice have been published all over the Internet. She personally helps a wide variety of online business people sell their products and services more effectively and she’s earned an excellent reputation as an honest and knowledgeable expert in her field who is truly committed to helping others.

*This article is freely available for reprint provided the resource box is included intact.

Posted in Articles, Online Business Tips, Posts | Tagged , , , , , | Leave a comment

Post Holiday Pep-Talk

Hello Everyone!

I hope you had a wonderful holiday and we, here at ONE STOP, would like to wish you all the best for the new year!

Whew! It’s hard to get back in the swing  of things! After a fun, but busy and stressful, holiday season with kids home from school, I feel like I need a rest! Don’t be too hard on yourself if you do, too. Taking a day or two now beats being sick for a week or worse. Taking care of yourself is one of your most important responsibilities because, if you’re down, nothing else gets done.

Once you’re ready to face the world again, be sure to take a moment to re-evaluate what you’re doing online. When was the last time you updated your web site? What new marketing methods aren’t you using? Is there a way to make money with the traffic you’re already getting?

If you’re not sure, we can help. A one-hour business consultation is a very inexpensive way to be pointed in the right direction. You’ll get suggestions you can use right away to improve your business web site’s performance. And for those of you who aren’t the do-it-yourself type, we’ll credit the consultation time if you use us to do the work.

Don’t put this off. Imagine if you could make changes to your sales process that would start generating extra cash every week, wouldn’t that be great? Even if you paid for help, you would continue earning far beyond what you paid them. This is the smartest kind of investment in your business. Talk to me and let’s see what we can do. 🙂

Happy Selling!

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Posts | Tagged , , , | Leave a comment

Traffic + Compelling Sales Copy = Profits

I can’t say it enough: Your web site copy is so very important.

Let me tell you a story. 🙂

A while back, a good friend, with a very profitable online business, came to me with a problem. She had created another new product and was trying to promote it as usual. She sent messages to her highly responsive email list and published ads in all her favorite spots, but still, after 1,000 hits, she didn’t have one sale.

She thought maybe the buy buttons weren’t working properly or maybe the price was too high. Could it be it wasn’t such a great product as she thought? She messed around with it herself for weeks, but just couldn’t figure it out. Finally, she came to me and said, “What’s wrong here?”

I took a look. The buttons worked. The price was a little high, but perfectly in line with her other products, and it seemed to be a good value. The only problem that I could see was her copy. It was bland. It didn’t draw me in or make me feeling excited. It leapt right in, talking about how to purchase and access the product without a compelling description of the benefits or the need it was meant to fill.

I didn’t really even do that much. I mean, it’s not like she needed a whole rewrite. What she really needed, more than anything, was some compelling lead-in copy that would make the reader feel excited by the time they got to the part she wrote, which I retained. Of course I gave it all a good once over, editing for flow and keywords as I went, and careful not to change the flavor or meaning of what my friend had intended.

It came out great. She really loved it, and best of all, she scored $750 in sales in the first week after I made changes. She was blown away to have spent just $100 to start profiting week after week after week. You can bet she had me work on a few other products before she figured it out for herself how to write the kind of copy that brings in sales!

Believe it or not, this is how it works. I’ve said it before, and I guess I’ll say it again, if you have traffic, I can help you improve your bottom line. 😉

Cathy Wagner
Owner and Project Manager
ONE STOP Internet Business Services

Posted in Online Business Tips, Posts | Tagged , , , , | Leave a comment