I’m redesigning ONE STOP and hope to have it ready to go live in about a week. It occurs to me that others who might be considering a web site, or redesign, might benefit from hearing the process I’m using to direct my own redesign.
First and foremost, I want it to perform better. I’ve had to spend most of my time and energy on family matters for the last few years and now that things have stabilized, I want to spend more time working. So my top priority is to apply all the advice I usually save for clients to my own project.
I started by looking around at other sites for ideas. I wanted a much more clean and streamlined look; something that says full service professional, but also different and maybe even…fun. I noticed that the WordPress look is quite popular and had to marvel at how much money people must be spending on their web sites! I said to myself, “I can make a web site like that for probably about a third of what the they’re paying!” And, blam! I had a great idea!
It’s true. The most expensive aspect will be the graphics and even that won’t be too bad because, not only am I pretty clear on what I want, I’m also giving our designer a free hand to create within certain, loose parameters. I think she’ll enjoy doing it, which can only mean she’ll do a particularly beautiful job and quickly, too. In fact, the whole redesign should only take about 2 weeks from start to finish.
If you’re thinking about a new site, or redesigning an old site, I suggest you start by thinking about your message. What kind of impression do you want to give? What are other people in your industry doing and how can you do it better? Cut out any extra “fluff” and zero in on your core message to grab our viewers’ attention and lead them in to your sales process to close the sale.
Owner and Project Manager
ONE STOP Internet Business Services