Category Archives: Copy Writing Tips

How Can I Write for Any Business? Research.

Posted on November 12, 2021 by Cathy Wagner

I’ve learned that some people think, “I write copy for all types of small business” is too bold of a claim. Maybe it seems more logical that I would specialize with a certain type of business. You might think I could grow a certain kind of expertise that would make me the best person to write copy for your business, but the truth is, there’s only so many ways to reword what is essentially the same offer I wrote for your competition. Over time, it gets harder to come up with the same kind of originality and creativity that went into earlier efforts. Continue reading →

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1st Rule of Marketing: A Confused Mind Always Says “No”

Posted on October 3, 2021 by Cathy Wagner

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading →

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Let’s Talk About Sales Copy

Posted on June 22, 2020 by Cathy Wagner

As a copy writer for many years, I am keenly aware that most small business owners are very good at what they do, but writing and advertising are not really part of their primary skill set. If this is you, contact me for a free, no obligation, web site audit. I’ll take a few minutes to look it over and tell you how it can be improved. Continue reading →

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Web Copy Do’s and Don’ts

Posted on October 26, 2012 by Cathy Wagner

Web Copy Do’s and Don’ts by Cathy Wagner We’ve all heard you need good copy to sell on the Internet, but it’s harder to find, specifically, what constitutes good copy and what to avoid. Here’s a list of do’s and … Continue reading →

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