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Cathy Wagner
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How Can I Write for Any Business? Research.
I’ve learned that some people think, “I write copy for all types of small business” is too bold of a claim. Maybe it seems more logical that I would specialize with a certain type of business. You might think I could grow a certain kind of expertise that would make me the best person to write copy for your business, but the truth is, there’s only so many ways to reword what is essentially the same offer I wrote for your competition. Over time, it gets harder to come up with the same kind of originality and creativity that went into earlier efforts. Continue reading
Posted in Copy Writing Tips, Posts
Tagged copy writer, copy writing, copywriting, effective web copy, online sales, sales copy, selling online
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1st Rule of Marketing: A Confused Mind Always Says “No”
Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading
Creating Customer Loyalty Online
When a successful local business shifts to online sales, it needs to ensure that the online sales process reflects the same high quality customer experience in order to create the same level of loyalty that they enjoy with their brick and mortar storefront. “But how can we do that? Our brick and mortar customer experience depends on our people!” Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged customer loyalty, online sales, professional sales copy, sales copy
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Let’s Talk About Sales Copy
As a copy writer for many years, I am keenly aware that most small business owners are very good at what they do, but writing and advertising are not really part of their primary skill set. If this is you, contact me for a free, no obligation, web site audit. I’ll take a few minutes to look it over and tell you how it can be improved. Continue reading
Traffic + Compelling Sales Copy = Profits
I can’t say it enough: Your web site copy is so very important. Let me tell you a story. 🙂 A while back, a good friend, with a very profitable online business, came to me with a problem. She had … Continue reading
Posted in Online Business Tips, Posts
Tagged online businss, sales copy, selling online, web business, web sales
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Cathy Wagner - Sales Copy Writer 