Tag Archives: selling online

How Can I Write for Any Business? Research.

Posted on November 12, 2021 by Cathy Wagner

I’ve learned that some people think, “I write copy for all types of small business” is too bold of a claim. Maybe it seems more logical that I would specialize with a certain type of business. You might think I could grow a certain kind of expertise that would make me the best person to write copy for your business, but the truth is, there’s only so many ways to reword what is essentially the same offer I wrote for your competition. Over time, it gets harder to come up with the same kind of originality and creativity that went into earlier efforts. Continue reading →

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1st Rule of Marketing: A Confused Mind Always Says “No”

Posted on October 3, 2021 by Cathy Wagner

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading →

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Traffic + Compelling Sales Copy = Profits

Posted on December 4, 2012 by Cathy Wagner

I can’t say it enough: Your web site copy is so very important. Let me tell you a story. 🙂 A while back, a good friend, with a very profitable online business, came to me with a problem. She had … Continue reading →

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