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Cathy Wagner
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1st Rule of Marketing: A Confused Mind Always Says “No”
Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading
Labor Day is the Time to Think Holiday Promotions
Every year I encourage small business to start getting their holiday promotions ready in September and every year there are those who ignore this advice. While I understand how and why this happens, let me explain why it’s a mistake to put it off. Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged business advice, business consultant, business tips, holiday sales, online business
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A Pandemic Success Story
You wouldn’t think a restaurant could have opened last August to become one of the most successful in Chico today, but that’s exactly what Drunken Dumpling has done! How did they do it? Location? Well, they’re not actually visible from a main thoroughfare. The answer is social media. Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged copy writer, copy writing, pandemic success, social media, social media marketing
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Is Comcast Blocking Your Business Web Site?
Here’s the link they’ll finally give you after days of trying to communicate with Customer Service and Security Customer Service… Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged block list, Comcast, remove block
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Creating Customer Loyalty Online
When a successful local business shifts to online sales, it needs to ensure that the online sales process reflects the same high quality customer experience in order to create the same level of loyalty that they enjoy with their brick and mortar storefront. “But how can we do that? Our brick and mortar customer experience depends on our people!” Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged customer loyalty, online sales, professional sales copy, sales copy
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Increase Your Sales Conversion
It’s the eternal question, “How can I increase sales from my web site?” My response is always the same, “Are you getting traffic?” It’s kind of like a flow chart. If they say no, then it’s a matter of promoting … Continue reading
Posted in Articles, Online Business Tips, Posts
Tagged advertising, business, convert more sales, internet, marketing, sales conversion
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Creating a Great Signature File
Creating a Great Signature File by Cathy Wagner You’ve heard the term, but what exactly is a signature file and why do you need one? A signature file is how you sign your online correspondence and it’s the equivalent of … Continue reading
Accomplish Difficult Tasks Easily
Accomplish Difficult Tasks Easily by Cathy Wagner Is there something you’ve been meaning to do? If you’re like me, you probably have a long “to-do” list, but have you noticed that some tasks come and go very quickly on that … Continue reading
Posted in Articles, Posts
Tagged accomplishing difficult tasks, how to accomplish difficult tasks
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Cathy Wagner - Sales Copy Writer 