Category Archives: Online Business Tips

Choosing Honest Web Professionals

Posted on December 6, 2022 by Cathy Wagner

How can you know or decide which web professionals will treat you fairly? Don’t ever enter into a contract with one without talking to them first, and I don’t mean email. Have a conversation with them, and if they don’t offer a free opportunity to do this, don’t work with them. Continue reading →

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1st Rule of Marketing: A Confused Mind Always Says “No”

Posted on October 3, 2021 by Cathy Wagner

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading →

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Labor Day is the Time to Think Holiday Promotions

Posted on September 6, 2021 by Cathy Wagner

Every year I encourage small business to start getting their holiday promotions ready in September and every year there are those who ignore this advice. While I understand how and why this happens, let me explain why it’s a mistake to put it off. Continue reading →

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A Pandemic Success Story

Posted on February 12, 2021 by Cathy Wagner

You wouldn’t think a restaurant could have opened last August to become one of the most successful in Chico today, but that’s exactly what Drunken Dumpling has done! How did they do it? Location? Well, they’re not actually visible from a main thoroughfare. The answer is social media. Continue reading →

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Is Comcast Blocking Your Business Web Site?

Posted on October 5, 2020 by Cathy Wagner

Here’s the link they’ll finally give you after days of trying to communicate with Customer Service and Security Customer Service… Continue reading →

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Creating Customer Loyalty Online

Posted on September 1, 2020 by Cathy Wagner

When a successful local business shifts to online sales, it needs to ensure that the online sales process reflects the same high quality customer experience in order to create the same level of loyalty that they enjoy with their brick and mortar storefront. “But how can we do that? Our brick and mortar customer experience depends on our people!” Continue reading →

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Don’t SPAM! It Will Destroy Your Online Business

Posted on May 5, 2020 by Cathy Wagner

While I’m promoting email marketing as an excellent way to stay in touch with customers, I must warn small businesses on the dangers of SPAM. Never send commercial email messages to people who have not agreed to receive your news or information. Never. Continue reading →

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Adapting Your Business for the Future

Posted on April 29, 2020 by Cathy Wagner

The pandemic we are all experiencing is having a major impact on the way people are doing business. Shops are closed, restaurants are moving to curbside pick-up and delivery, more and more people are even having their groceries delivered. Small businesses are suffering, but there are a few who are adapting for the win. Continue reading →

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Why is it Important to Update Your Web Site?

Posted on May 13, 2013 by Cathy Wagner

I know many web site owners work to “finish” their web site, so it can be done and they can think about other things. I’m sorry to say, a business web site is never truly “finished”. Yes, you can include … Continue reading →

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