Author Archives: Cathy Wagner

About Cathy Wagner

Formerly ONE STOP Internet Business Services, I've been an online business professional and consultant for 20 years. I know all the ins and outs of doing business online. These days, I'd rather focus on the part I really love...words that sell. My strong empathic nature has always helped me to understand the needs and motivations of customers, identify resistance points, and also, to see into the heart of any business to express it in words. I don't just tell people what you're offering, I create powerfully effective messaging for your business that speaks in your voice to engage customers, close sales, and build brand loyalty.

Choosing Honest Web Professionals

Posted on December 6, 2022 by Cathy Wagner

How can you know or decide which web professionals will treat you fairly? Don’t ever enter into a contract with one without talking to them first, and I don’t mean email. Have a conversation with them, and if they don’t offer a free opportunity to do this, don’t work with them. Continue reading →

Posted in Online Business Tips, Posts | Tagged , , , , | Comments Off on Choosing Honest Web Professionals

How Can I Write for Any Business? Research.

Posted on November 12, 2021 by Cathy Wagner

I’ve learned that some people think, “I write copy for all types of small business” is too bold of a claim. Maybe it seems more logical that I would specialize with a certain type of business. You might think I could grow a certain kind of expertise that would make me the best person to write copy for your business, but the truth is, there’s only so many ways to reword what is essentially the same offer I wrote for your competition. Over time, it gets harder to come up with the same kind of originality and creativity that went into earlier efforts. Continue reading →

Posted in Copy Writing Tips, Posts | Tagged , , , , , , | Leave a comment

1st Rule of Marketing: A Confused Mind Always Says “No”

Posted on October 3, 2021 by Cathy Wagner

Dear small business owner, I get it. Marketing is not your thing. Your business is your thing and you wouldn’t even think about marketing if you weren’t trying to promote your product or service. So, while you’re out there trying to wear all the different hats necessary to start and grow a small business, let me tell you about the A #1, top, most important rule of marketing: A Confused Mind Always Says “No” Continue reading →

Posted in Articles, Copy Writing Tips, Online Business Tips, Posts | Tagged , , , , , , , | Leave a comment

Labor Day is the Time to Think Holiday Promotions

Posted on September 6, 2021 by Cathy Wagner

Every year I encourage small business to start getting their holiday promotions ready in September and every year there are those who ignore this advice. While I understand how and why this happens, let me explain why it’s a mistake to put it off. Continue reading →

Posted in Articles, Online Business Tips, Posts | Tagged , , , , | Leave a comment

Best of Sonoma 2021

Posted on May 13, 2021 by Cathy Wagner

“Each year, the Sonoma Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Sonoma area a great place to live, work and play.” Continue reading →

Posted in Posts | Tagged , , | Leave a comment

Free Information Series – Professional Copy Pays for Itself

Posted on February 24, 2021 by Cathy Wagner

I want your business to succeed, so I’ve written a Free Information Series called Professional Copy Pays for Itself to answer the most common questions and concerns small business owners have about working with a copy writer. Over the course of 8 daily messages, you’ll learn more about: Continue reading →

Posted in Posts | Tagged , , , | Leave a comment

A Pandemic Success Story

Posted on February 12, 2021 by Cathy Wagner

You wouldn’t think a restaurant could have opened last August to become one of the most successful in Chico today, but that’s exactly what Drunken Dumpling has done! How did they do it? Location? Well, they’re not actually visible from a main thoroughfare. The answer is social media. Continue reading →

Posted in Articles, Online Business Tips, Posts | Tagged , , , , | Leave a comment

Is Comcast Blocking Your Business Web Site?

Posted on October 5, 2020 by Cathy Wagner

Here’s the link they’ll finally give you after days of trying to communicate with Customer Service and Security Customer Service… Continue reading →

Posted in Articles, Online Business Tips, Posts | Tagged , , | Comments Off on Is Comcast Blocking Your Business Web Site?

Creating Customer Loyalty Online

Posted on September 1, 2020 by Cathy Wagner

When a successful local business shifts to online sales, it needs to ensure that the online sales process reflects the same high quality customer experience in order to create the same level of loyalty that they enjoy with their brick and mortar storefront. “But how can we do that? Our brick and mortar customer experience depends on our people!” Continue reading →

Posted in Articles, Online Business Tips, Posts | Tagged , , , | Leave a comment